My Instagram following inches towards 12k.
I woke up to a lot of people adding me. It’s normal now. Same on TikTok. It’s inching towards my favorite number. 22.5k.
Twenty-two and a half is my favorite number.
I don’t think that number of followers is that amazing. But it is. And it’s only going to get bigger. I’m often recognized in downtown Tijuana. It feels like The Truman Show sometimes. Tijuana is a simulation, and everyone is an NPC.
I had a tour on Saturday. It started early at 11 a.m. We had tacos for breakfast. While sitting at the taco place, some random dude came inside just to say hi and to say that he likes my videos. I had no idea who that was. But that was nice.
Just an hour later, we went to a dive bar. One dude lost his shit because he read my book and was a fan. He was so excited to meet me. My tourists like it when I get recognized. It gives my tours more value.
The tour ended before 5 pm, and we drank a bunch of beer and mezcal. Like always, my tourists were great people. This time coming from Phoenix. I got them a reservation at Caesar’s Restaurant and left them there.
Then I went on my own. To the casino to do my parlay bet (I wasn’t close again). And to hang out with friends at the new mezcal place.
I also tried a new burger called OK Burger. I wouldn’t name my place “OK.” It degrades the value of it. And the burger was more than okay. It seems like everyone is dominating the smash-style burger. I tried two kinds. I like the smash burger best. The other was a classic burger, but the bacon was your basic bitch supermarket bacon. If they improve the bacon, then it will be better.
I was going to do a video review of the burger.
I was going to do a video about the tour…
But…
The memory card in my camera got corrupted. It doesn’t work anymore. All files are lost. I’ve tried all the tricks to recover or make the card work, but it ain’t working.
I have two cards, and they are both fucked. At least they are cheap as fuck now. These cards are 32 GB. Those are less than $10.
I need to fix that ASAP.
And by fix, I mean get new SD cards. Easy fix.
And like I’ve said for years now… I also need a new iPhone. And more gear.
I’m back in the photography game, and my gear is lacking.
New job started. It’s going smoothly as of now. But I need to do much more. I’ve only done a couple of photoshoots. I need to post more. And I need to do more videos.
Social media manager.
My numbers grow insane. But that’s me: the character.
For a business is different. The newest restaurant is doing fine. A lot of interactions. A lot of nice comments and compliments. The older restaurant… that’s more difficult and more changes need to be made.
I am a fan of both restaurants, and I’m happy to be there. And I like my new boss. I hope this job lasts me a while and I can grow in it. And make more money.
Speaking of which… I need to do some posts and contact the managers about this week’s plan.
I have scheduled posts for both restaurants. Basic posts, but they would do the trick for now. It also needs a couple of reels. That’s going to be trickier. But I got it.
Then that side gig will be done for a bit. I cross the border again to do more photo shoots. And repeat the same thing next week. Schedule posts. Create some reels. Keep grinding their social media until more followers and more interaction, and the restaurant grows.
That’s my job.
Today. I cook. I’ve been cooking more, and I enjoy it. I need to learn how to be bored at home. Boredom can be good. And more work.
I have so many gigs.
And so many projects. I get overwhelmed. And do nothing.
Story of my life.
I cleaned the kitty litter.
It’s always a pain.
I need to clean the whole kitchen. And do more laundry.
Clean forever.
Life is cleaning forever.
My apartment looks nicer each time I do it. I need to clean more. Clean everything.
I created TikTok accounts for my new job.
Follow FondaDelBarrioSD and TourDeTapasSD.
You’ll see my work there. Photos and videos, and more.
Ooooeee.
And I consider my work done…. for now. I still need to cross the border and take more photos and videos.
It’s a lot of work. But it’s solid work. And I get free food. So I’ll continue doing it. But I need way more $$$$.
I don’t understand people who have a blue checkmark by Meta on their social media and have a private profile with barely any followers. Why do you pay for that?!
I also don’t understand how people have private profiles and have over 100k followers.
That’s not fucking private at all!
Another day. More followers. And some influencer offers.
Some dude contacted me saying that they have a deal with an airline. And if I do a reel and a story post, I’ll get a free round-trip. I’ll do it.
I have someone else contact me to offer a free homemade brew kit. It sounded enticing. I want to make my own brew. But there was a catch. They needed three videos in under two weeks. Brewing takes longer. They suggested faking the results with store-bought beer.
Fuck that.
I’m not doing that shit.
Give me real.
I do real.
Real influencer sounds like an oxymoron. But that’s what I’m trying to be.
Monday came and went. I won my fantasy. I’m the team with the lowest score in the league, but I’m in 8th place, sitting comfortably with a 3-3 record. I won because the opposing team left an injured TE instead of a TE that gave him 26 points on the bench. Phew. I barely won.
Let’s see what next week in Fantasy Football brings.
Monday came and went. I spend more time in the kitchen now. I enjoy cooking. And for better results, a clean kitchen is the best kitchen. I fucking hate cleaning. I just swept and mopped the floor. I didn’t do the best job at it. But it’s something.
Monday came and went. I scheduled posts for the restaurants I work at. I have enough pictures to ride for another week. Yet I still feel like I should visit and do more photoshoots and more videos. My camera is still malfunctioning, and that’s a bitch.
Monday came and went, and there’s not much more to say in this blog.
I tried fixing the micro SD cards. One of them ended up crashing my computer each time I attempted to fix it. I threw it away. Tiny piece of plastic with so much information.
And I have a huge piece of plastic and more with a ton of information.
I just found out that Diane Keaton passed away. This blog needs a picture. Let’s add it to the list of celebrities that I photographed that passed away.
I remember this day. I remember seeing her again, but I can’t find the pictures.
This is the only good, clean picture I have of her. In the rest of the pictures, she covered her face with a scarf.
Diane Keaton in 2009.
RIP 2025.
In unrelated news… I’m making more of these shirts:
It’s the most popular and I need the money. I’m not comfortable with the money I have to risk and order more… but my new gig should pay me at the end of the month and alleviate me. And I trust more money will come.
Things are going smoothly, and I have so many projects. I just have to do them.
I saw a musician yesterday in a bar while waiting for my girlfriend. He wanted to buy me a shot. He likes my videos and content. He doesn’t know I’m also a professional musician.
He told me I’m too cheap in my tours. I charge $200 for the private tour. He says I should be charging at least $300 or more. I don’t even have clients all the rest of October and I’m supposed to charge more…
I need more clients.
2025 is about to end. And I’ve progressed. Not as much as I would like. But I have.
I need to write another book. I need to do more merch. I need to do more pictures. I need to do so much more.
I do nothing. But clean clean clean.
I should just make a shit ton of money so I can hire someone to clean. That’s a better plan. I fucking hate cleaning.
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Thanks for reading.
Matingas 
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